Yin and yang. Male and female. Creative and receptive. Ego and spirit. Unity and duality. Sacred geometry is the path which reconciles opposing forces in a situation, and creates an idea that can transform or change the situation.
The geometry behind the famous yin/yang symbol is a circle which contains 2 smaller circles. The top-half of one and the bottom half of the other are cut off and this creates the division and movement of 2 equal and opposing forces, half up half down, half visible half not. Each flows and transforms into the other in a constant cyclic process of transformation.
This country was founded on principles that were grounded in spirit. The vitality that created those principles has shaped the country for 200 years. Sacred geometry is a way to revitalize that spirit and apply these invisible principles to shape an organization to conduct it's business in accordance with cosmic laws.
Sacred geometry is a map of the invisible. It’s the structures and patterns, sometimes atomic, sometimes galactic, that define forms and systems. Understanding sacred geometry can give meaning to life, and simplifies the ability to navigate your ship in an increasingly complex world. These patterns repeat themselves in species and objects, in social systems, behavior patterns, and in cycles of change. They show up as symbols—in business brands, art and architecture, mythology and religion.
The Principles of Sacred Geometry
There are two main principles in sacred geometry: the masculine and the feminine. Defined by the number One and Two, this universal duality goes by many names, and usually refers to a pairing of opposites: X and Y, 1 and 2, Heaven and Earth, yin and yang, black and white, Up and down, visible and invisible, cross and a circle, positive and negative, ego and spirit. Simply stated, ANY relationship can be defined in terms of maleness and femaleness.
The relationship between a leader and a follower for example is a male-female relationship. The masculine is assigned the number 1, and the feminine is assigned the number 2.
Sacred Geometry and Web Design
If you think of the web as the nexus for ideas, a melting-pot of Mind, your website is the starting point for a piece of communication that spirals outwards, infinitely repeating itself, like the Golden Section or PI. So the starting point for your communication is the most important element because it is the essence of what spirals out in greater complexity. The starting point is a simple definition of goals. Simple definitions are difficult because it is a very small place, the razor’s edge, you might say. When you reach that small place, original goals—the root idea becomes apparent. From there you can build a plan. It’s difficult to talk about sacred geometry or define it with words alone. It has to be shown. Here are a few world-class logos and the sacred geometry imbued in their symbol. I don’t know whether these symbols were designed with this understanding in mind. But it’s because of the meaning they imbue that people are attracted to certain forms. These forms keep repeating themselves through history.
From the sacred to the profane
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| The pentagram was the symbol of the Pythagoreans, a group of Greek philosophers who thought the secrets of the universe were hidden in numbers and expressed through geometry and music. The pentagram is a universal symbol for growth and regeneration. Penta or five is the center, the mathematical middle of nine (femi-nine) coming together in a circle. The cross is a co-ordiante of a vertical and a horizontal ordinate. X and Y, which stand for direction, and also designate the male and female chromosome. It symbolizes direction and crossroads, and of course, when viewed from below it is the Christian crucifix. | |
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The Texaco logo derives it’s power from these 2 secular symbols, the pentagram and the cross.
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Mastery of 3-dimensions is symbolized by the 3-pronged Mercedes-Benz logo. 2 symbolizes duality. Three is a trinity, or tri-unity. |
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The image is also mimicked in the Hindu greeting “Namaste” which symbolizes a meeting of minds and hearts, and a union of left and right. |
 | The Fish The Christian fish symbol, comes from the center carved out of the intersection of two circles whose circumference just touches the center of the other. This geometry is called a Vesica piscis—vesica means bladder which could be likened to a sac containing something fluid, in this case “piscis” which means pointed oval. In geometry a Vesica Piscis, Yin and yang coming together in Taoism, and the center of creative vision by experience. |
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If you draw another vesica piscis inside the center and erase everything but the oval in the center, you get a pupil, a symbol used in Hindu mandalas, and geometric meditation diagrams symbolizing “vision” |
 | CBS evolved these forms and made all the circles one, and we have the famous CBS eye. So what does it matter/ Couldn’t CBS have used any eye? Yes, but because the form of their symbol resonates throughout history and is embedded in sacred geometry, it is a powerful image, it echoes in the collective unconscious. |
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TWA uses the same geometry in their original logo, symbolizing the union of different worlds through travel. |
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And mastercard uses it to denote the power of credit: |
| In all these cases, the form derives it’s original power from the meaning of a union of opposites. The meanings associated with it by brand came later. Those are more individual to the brand. The meaning of the logo and the power of the symbol is universal. | |
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